Why Has the Barcode Never Changed?

This is the question the design team at Design Barcode asked itself when it set out to innovate a new way for companies to think about how their valuable product real estate gets used.

After endless study of Barcode technology standards, a process was invented that allowed a design element to be integrated into the barcode.

In 2005 Design Barcode was awarded the Good Design Award in the Communication Design Category, and has since created designed barcodes for major Japanese brands such as Suntory, Calbee, Wacoal and others.

Now, Design Barcode has partnered with PACARC, LLC, a leader in bringing the most innovative products from Japan to the United States. Together, we aim to make Design Barcode available to great brands across the United States.

 


The Design Barcode Team. Tokyo, Japan